Project 3.2 Visual Style Reference

Reference Art Movement

Pop Art

Pop art is an art movement that emerged in the mid-1950s in Britain and in the late 1950s in the United States. Pop art presented a challenge to traditions of fine art by including imagery from popular culture such as advertising, news, etc. In Pop art, material is sometimes visually removed from its known context, isolated, and/or combined with unrelated material.The concept of pop art refers not as much to the art itself as to the attitudes that led to it.

Reference Artist

Richard William Hamilton CH (24 February 1922 – 13 September 2011) was a British painter and collage artist. His 1956 collage, Just what is it that makes today's homes so different, so appealing? produced for the This is tomorrow exhibition of the Independent Group in London, is considered by critics and historians to be one of the early works of pop art.

Reference Artwork

This low resolution image is used in Just what is it that makes today's homes so different, so appealing?, an article about this specific artwork. It is necessary for an understanding of the article to be able to see the artwork. It is believed that this is fair use and does not infringe copyright. There is no known free alternative available. According to section 107 of the United States Copyright Act Of 1976: The fair use of a copyrighted work...for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright.

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Reference Art Movement

Retro Art

Retro is a culturally outdated or aged style, trend, mode, or fashion, from the overall post-modern past, that has since that time become functionally or superficially the norm once again. The use of "retro" style iconography and imagery interjected into post-modern art, advertising, mass media, etc. It generally implies a vintage of at least 15 or 20 years. For example clothing from the 1980s or 1990s could be retro.

Reference Artwork

A 1950s-era poster in pop-art style, the style on which retro art is based.

Artist	Robert T. McCall
Title	On the Air Force Team
Date	1955
Dimensions	55.88 × 73.66 cm (22 × 29 in)

Artwork Analysis (Elements & Principles of Design)

Elements Of Design

Line: curve, rhythm, hard,mixture

Shape: circle, arrow, rectangle,positive

Value: lightness color

Color: yellow, red, green, brown, black, blue, orange, cheerful,young

Texture: liner

Principles Of Design

Hierarchy: simple

Balance: attention evenly 

Repetition: similar color, shape, and line, regular, radiation

Scale: large, focus

Unity: graphic