Here are some kinetic typo videos which I think is very cool and nice.
29 WAYS TO STAY CREATIVE : http://vimeo.com/24302498
Ocean's 11 Motion Typography : http://vimeo.com/7417111
Dynamite : http://vimeo.com/24953833
The Big Lebowski : http://vimeo.com/42661574
Year 3000_busted : http://vimeo.com/32068988
The way they arrange the layout and hierarchy match very well. Movement of the typo are very smooth and the font they used in the video brings out the right feeling, except of the fonts, they also playing with font size, big and bold fonts bring out a very loud sound and feeling, and when the font getting smaller, the feeling is getting quiet and slower. In addition to this, the color of the fonts are very important too. They apply some color on the font which can represent emotion. There is a lot of shape have been used in those video, we can see that shape is very useful too.
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