This is what I do: Project 3.3: Technical Execution

Elements:

Shape: Rectangle

Value: stress,heavy

Colors: red,white,black

Alignment and proportion: centre

Principles:

Hierarchy : clean and heavy

Balance: Attention evenly

Scale: focus, contrast typo and graphic

Similarity: Same graphic style, background maintain the same style

Continuation:

1- First, they are showing a peaceful environment

2- Then, a fist pop out and catch our attention

3- They are trying demonstrate, and telling some word

4- A graphic of a man came out with a yelling pose to speak out the word

Figure&Ground:

Hand and the man are the figure and the building is the background

Other Examples:

http://vimeo.com/25118844 - Anatomy of a Computer Virus

http://vimeo.com/56924833 - Major Bringgs: McDonald's Little World

This is what I do