Tittle : EMA 2012 by Sehsucht
it's a MTV for the 19th annual MTV European Music Award which created by Sehsucht Berlin
GmbH & Co KG, Berlin/Germany. They created and directed a 20 second sequence, and opener, bumper and closer alterations from 2 to 20 seconds length, revolving around a huge Zoetrope, a fast-moving carousel which evokes the illusion of motion through a fast succession of static elements which come to life with a stroboscopic light.
Length : 0.00 - 1.00
Verbal:
The video started with a music box turning on, and light gradually getting brighter. Afterward the music started to play and the sculptures starting to dance, sing and play instrument. The shape of the music box was unique and also interesting. Everything seems to be very relaxing and fun. Lastly, the video ended with MTV's logo.
Abstract:
Everything is very realistic and 3D, color matching very well, and also very smooth movement, beautiful lighting. The reason that they make all of the sculptures singing,dancing, playing instrument etc, it's because its a music award, so everything have to be linking to music to match the theme.
Lights On
Music Box
Sculptures Dancing
Sculptures Catwalking
The music stage
Sculptures Singing
Sculptures Playing Instrument
Ended with MTV's logo
Production Company: Sehsucht Berlin GmbH & Co KG, Berlin/Germany
Director: Mate Steinforth
Artists: Remo Gambacciani, Helge Kiehl, Florian Panzer, David Weidemann, Christian Zschunke
Producer: Christina Geller, Christian Jacks
Music: Nikolai von Sallwitz, Sound Architecture
Client & Lead Creative Direction: VIMN MTV World Design Studio, Milan/Italy
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Senior Designer: Giorgio Schwarz
Art Director: James Walpole/Carlos Carrasco
Senior Producer: Cristina Mazzocca
Coordinator: Beatrice Cardile
No comments:
Post a Comment